Public relations (PR) is about managing reputation. This career field aims to gain understanding and support for clients as well as to influence opinion and behaviour.
PR officers use all forms of media and communication to build, maintain and manage the reputation of their clients. These range from public bodies or services to businesses and voluntary organisations. They communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organisation and its public.
PR officers monitor publicity and conduct research to find out the concerns and expectations of an organisation’s stakeholders. They then report and explain the findings to its management.
What will I Learn?
What is the minimum entrance requirements
A year end school report for Grade 12
Each level takes 6 Months full time to complete (total of 18 months to complete the theory) and then 18 months practical. Generally it takes 3 years to qualify for a National Diploma.